A Handbook of Business Transformation Management Methodology

This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives. A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.

Business Transformation Management (BTM) is the holistic management of extensive, complex changes on which an organization's future success strongly depends. BTM???, which stands for Business Transformation Management Methodology, is a robust new integrative approach.